By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad management platform company, deemed 57 percent of two billion video ads surveyed over two months to be unviewable. Problem for advertisers: more than half of online video ads go unwatched below the fold, in tiny players, or played simultaneously with other ads (David Segal / New York Times) nyti.ms/1ieuDaw techme.me/HVk9
Posted on: Mon, 05 May 2014 04:25:38 +0000