CASTLE LAGER NOW SPONSORS BARCA Following the announcement of a - TopicsExpress



          

CASTLE LAGER NOW SPONSORS BARCA Following the announcement of a three-year partnership formed between Africa’s premier Lager, CASTLE Lager, and one of the world’s most popular football clubs FC Barcelona in Spain recently, yesterday saw the launch of the partnership being done in Zimbabwe. #GDN REPORTS This partnership makes CASTLE Lager the official African beer of FC Barcelona in Zimbabwe and 10 other countries on the continent, and for any activity that FC Barcelona engages in across these markets. “This partnership will result in a lot of benefits for CASTLE Lager consumers and FC Barcelona fans in Zimbabwe through a number of local promotional activities and will also quickly boost the team’s popularity in Zimbabwe and on the continent,” said Maxen Karombo, Marketing Director for Delta Beverages . This is the first time that FCBarcelona has signed a partnership agreement with an African based company, which will open the door for FC Barcelona fans in Zimbabwe and other select countries across the continent to have easier access to their favourite club’s merchandise, memorabilia and the chance to win a trip to travel to Barcelona to visit the club. The CASTLE Lager brand has a longstanding involvement in football in Africa spanning a period of 85 years and currently sponsors various football leagues in Zimbabwe, Swaziland and Lesotho. In addition, CASTLE Lager is also a sponsor of two regional football competitions, namely the COSAFA Cup held in Southern Africa and CECAFA held in East Africa. With European football having gained immense popularity with fans across the African continent, CASTLE Lager has for many years been the broadcast partner of various football competitions, providing fans with the opportunity to watch televised matches of the European Championships, the Barclays Premier League and the Spanish La Liga. CASTLE Lager consumers, along with FC Barcelona fans in Zimbabwe can now look forward great football experiences, as this partnership brings them the best of both worlds.
Posted on: Sat, 31 Aug 2013 08:40:53 +0000

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