Cancer can be one of the most terrifying experiences for anybody, especially children. So JWT teamed up with Warner Bros. and DC Comics to rebrand scary chemotherapy as Superformula. "Specially drawn comic books [alongside justice league themed chemo-bags] tell medically realistic tales of the Dark Knight and his friends defeating cancer-like diseases to resume their war against evil. Although it uses D.C. Comics characters, this effort is a marvel, helping kids gain knowledge, courage and faith in themselves—the ultimate superpowers." Read more about this truly inspiring and touching campaign here: adweek/adfreak/chemotherapy-rebranded-superformula-jwts-brilliant-campaign-child-cancer-center-149986
Posted on: Tue, 04 Jun 2013 14:09:04 +0000
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