Casey -- I wanted to briefly followup concerning my previous - TopicsExpress

Casey -- I wanted to briefly followup concerning my previous email. I’m writing to suggest a story idea for FutureBlog on the popular 9Lives brand and its new trend-setting campaign to reboot the iconic Morris the Cat character as if he were a Hollywood franchise. Consider this: From Batman to Bond, Hollywood has fallen in love with the cinematic reboot -- the practice of taking iconic characters and re-imagining them with modern storytelling. For Morris -- the iconic orange tabby cat who starred in 50+ TV commercials in the 70s and 80s -- the 9Lives brand is rebooting him as a pop culture pundit and charmingly choosy foil to famous Internet felines like Grumpy Cat and Lil Bub. Morris first catventure outfits him with cutting-edge wearable technology straight from Silicon Valley: >> Cats Eye View (wearable technology) >> 9lives/catseyeview Additionally, across multiple social media channels that have been scripted to read like an episodic TV show, Morris comments on trending topics like Taylor Swifts new album release: >> https://twitter/morrisapproved >> instagram/morrisapproved >> morrisapproved The goal: Engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd. For more details on this Hollywood reboot trend and the innovative Morris campaign, Im happy to arrange an interview with Carrie Schliemann, Director of Cat Food and Snacks at Big Heart Pet Brands (9Lives parent company). Carrie is available for in-person (Bay Area), phone, email and Skype interviews from Nov. 11 to Nov. 21. Thanks, XX XX P.S. I follow your work covering the entertainment industry and am happy to suggest stories ideas from time to time.

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