Catch-up TV now accounts for a fifth of British TV viewing. Catch-up and on-demand services now account for a fifth of British television viewing, a YouView census has shown. The study showed that the average British person records around nine hours of programmes each week and spends six hours using on-demand services. This increases for people in the 18-24 age group, who spend nine hours watching catch-up services - just under a third of their weekly television watching. Parents of under-16s estimated that their children watch at least seven hours of on-demand programming each week. Out of the 2,000 people questioned, 77% still use their main television as their primary source of watching shows, but it was found that an average house has four different devices capable of broadcasting programmes, which is double than what most houses had five years ago. 57% of those questioned use their computer to watch television content, 14% use a games console and 25% access programmes on a tablet. The study, carried out by YouGov on behalf of YouView, found that the average home records around ten programmes each week, and deletes about four without watching them. The programmes most likely to be deleted without watching are entertainment based (36%), followed by films and documentaries (32%). Spending money on subscription TV services has also increased by about 40% in five years, with the average household paying around £29.89 a month. Nearly a quarter of households questioned (23%) spend more than £50 a month. Steve Conway, head of marketing at YouView, said: "Television is a huge part of British life, but we know the way people view it is changing beyond all recognition. What is becoming important to TV fans is being able to watch what they want, whenever they want it and this research supports that. "Among 18-24 year olds, 37% said the ability to watch on-demand TV was very important, compared to a quarter nationally, and as a nation we are craving more and more time with our favourite programmes, on our own terms." He added: "YouView seamlessly integrates live and on-demand TV on your television, and the results of this survey are interesting, as it shows a quarter questioned are now watching more TV than five years ago, and more than three quarters watch television content on their TV."
Posted on: Mon, 01 Jul 2013 10:01:21 +0000
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