Central and Northern Michigan Region 1800 E. Grand River Avenue Lansing MI 48912 redcross.org Contact: Alison Bono Telephone: 517.702.3349 New Tornado App Brings American Red Cross Safety Information to Mobile Devices Audio alert feature can help save lives when users can’t monitor the weather Lansing, MI - Monday, March 04, 2013— The American Red Cross has launched its official Tornado App, putting lifesaving information right in the hands of people who live in, visit or have loved ones in tornado-prone areas. This free app—available in English or Spanish—gives iPhone, iPad and Android smart phone and tablet users instant access to local and real-time information, so they know what to do before, during and after a tornado. The app includes a high-pitched siren and “tornado warning!” alert that signals people when a NOAA tornado warning has been issued in their area – even if the app is closed. An “all clear!” alert lets users know when a tornado warning has expired or has been cancelled. “Tornadoes often happen in the overnight hours when people are sleeping,” said Joan Meinke, Disaster Services Regional Interim Director. “The audible alerts in this app can save lives - even if users can’t monitor the weather because they are away from radio, TV or in places where weather band radios may not work.” Other features of the app include: • Location-based NOAA tornado, severe thunderstorm and flood watch and warning alerts; • Enhanced weather maps; • One-touch “I’m safe” messaging that allows users to broadcast reassurance to family and friends that they are out of harm’s way; • Simple steps and checklists people can use to create an emergency plan and share it with household members; • Preloaded content that gives users instant access to critical action steps, even without mobile connectivity; • Toolkit with flashlight, strobe light and audible alarm; • Locations of open Red Cross shelters; and • Badges users can earn through interactive quizzes and share on social networks. Launched during National Severe Weather Preparedness Week, the Tornado App is the latest in a series of mobile apps created by the Red Cross, the nation’s leader in emergency preparedness. The apps have been used to help save lives during hurricanes, earthquakes and wildfires. “The Red Cross has made great strides in putting vital information in the hands of people who need it during emergencies. In fact, our apps are now on more than two million mobile devices across the country,” added Meinke. Mobile activity soared due to Superstorm Sandy: • More than 400,000 people downloaded the Red Cross Hurricane App; • Nearly 6 million NOAA weather alerts were sent; • Preparedness content was the most popular feature of the app followed by alerts and the shelter locator; • The average time spent using the app increased 300 percent; and • The app had 15 million page views. Right after the storm, the Hurricane App was updated with real-time recovery information including Red
Posted on: Mon, 24 Jun 2013 19:02:43 +0000
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