Chelsea Football Club and adidas are delighted to unveil the new home kit for the 2014/15 season, which is available now for pre-order. The launch is accompanied by an exciting new campaign, Forever Blue, featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures. Narrated by Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cechs penalty save from Bayern Munichs Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torress opening goal against Benfica in last seasons Europa League final, Gary Cahills volleyed strike against Spurs, Oscars wonder goal against Juventus and most recently Eden Hazards hat-trick against Newcastle in the Premier League. The campaign, which follows on from last years memorable Its Blue. What else matters? imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue. The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material - ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s. Chelsea FC Chief Executive Ron Gourlay said: We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of Forever Blue and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life. Petr Cech added: The players all love to get involved in these campaigns and the idea of being Forever Blue is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.
Posted on: Fri, 04 Apr 2014 23:21:12 +0000
Trending Topics
Recently Viewed Topics
© 2015