Chennai Express is supposed to cross 300 crore- Changing trend of Consumer Behaviour Its clapping time for Indian Entertainment industry. Rohit shetty directed Chennai Express is supposed to cross 300 crore landmark. Prior to this movie track record of Rohit shetty is good enough to cross any landmark. On the other hand the movie like Satyagrah has yet to touch the magical figure 100crore. Looking deeply we understand the changing trend of consumer behaviour. Though its good for entertainment industry but by the same time Analyser will have to think closely about changing trend of consumer. We at marketingandbrandingguru find following facts about it 1-Chennai express success is due to combination of south & North 2-Its brand name of Sharukh pull the movie ahead 3-Now consumer required extra apart from story 4-Burning issue is not sufficient to make the picture success Plz comment Regards Team- MBG
Posted on: Wed, 11 Sep 2013 11:07:36 +0000
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