#ChennaiExpress Makes 200% Profit | 5th Weekend Box Office Collections Chennai Express, in its 5th Weekend run, made a business of about 90 lacs at the Domestic Box Office. This Shah Rukh Khan-Deepika Padukone starrer now stands at a domestic total of about 225 crores at the Box Office. The collections on 5th Friday were around 20 lacs. It picked up a little on 5th Saturday raking in around 35 lacs and maintained a stable business on 5th Sunday collecting around 35 lacs at the Box Office With this, this Rohit Shetty flick has managed to make a gain of 150 crores in India on its earnings, that takes its profit rate up to 200%. Take a look at the chart below: Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture! Chennai Express Red Chillies Ent. & UTV 225* bit.ly/17Kz5wl
Posted on: Mon, 09 Sep 2013 08:35:48 +0000
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