“Close your eyes and see green,” Reverend Ike would tell his 5,000 parishioners from a red-carpeted stage at the former Loew’s film palace on 175th Street in Washington Heights, the headquarters of his United Church Science of Living Institute. “Money up to your armpits, a roomful of money and there you are, just tossing around in it like a swimming pool.” His exhortation, as quoted by The New York Times in 1972, was a vivid sampling of Reverend Ike’s philosophy, which he variously called “Prosperity Now,” “positive self-image psychology” or just plain “Thinkonomics.” The philosophy held that St. Paul was wrong; that the root of all evil is not the love of money, but rather the lack of it. It was a message that challenged traditional Christian messages about finding salvation through love and the intercession of the divine. The way to prosper and be well, Reverend Ike preached, was to forget about pie in the sky by and by and to look instead within oneself for divine power. “This is the do-it-yourself church,” he proclaimed. “The only savior in this philosophy is God in you.” His huge income also provoked suspicion. Detractors accused him of preying on the poor, and the Internal Revenue Service and Postal Service investigated his businesses. Though its fortunes have waxed and waned in the last 20 years, the church continues to operate from the former Loew’s theater, which maintains tax-exempt status as a religious property and is occasionally rented to outside promoters to present concerts. Reverend Ike could be an electric preacher, whether at the old theater or on the road appearing before standing-room-only audiences. And he could make his congregations laugh, drawing on the Bible to drive home his message about the virtues of material rewards. “If it’s that difficult for a rich man to get into heaven,” he would often say, citing Matthew, “think how terrible it must be for a poor man to get in. He doesn’t even have a bribe for the gatekeeper.” nytimes/2009/07/30/nyregion/30ike.html?_r=0
Posted on: Sat, 07 Sep 2013 15:12:08 +0000
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