Coca-Cola Co. has launched a new ad campaign to assure consumers that its no- or low-calorie beverages containing the artificial sweetener aspartame are a safe alternative. Aspartame has also been found to cause cancer, such as leukaemia, lymphoma, and other tumours, in laboratory animals. Despite being promoted for weight loss, foods and beverages with artificial sweeteners have never been proven to help weight loss. In fact studies that look at this actually find artificial sweeteners promote weight gain. Research has also demonstrated that aspartame worsens insulin sensitivity to a greater degree than sugar, which is quite the blow for diabetics who obediently follow the recommendation to switch to diet sodas to manage their condition.
Posted on: Wed, 28 Aug 2013 10:20:47 +0000
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