Coffee originated from the East African highlands where it was first discovered in Ethiopia in the 9th Century. From its East African origin coffee has spread the world over to become the second most traded commodity in the world. The global coffee market (fresh & instant) was worth $71 billion in 2011. A 17.5% increase on the previous year. (Fairtrade and Coffee Report: May 2012). Globally 1.6 billion cups of coffee are consumed daily, 125 million people worldwide depend on coffee for their livelihoods while 25 million small scale farmers produce 80% of the world’s coffee. Coffee is produced in some of the world’s poorest countries (Honduras, Guatamala, Ethiopia), while the majority of consumption is in the world’s wealthiest countries (European Union – 67%, USA – 22%). Coffee growers receive on average 7-10% of the retail price in supermarkets and many coffee growers subsist on less than $1 per day. A large share of the profits in the coffee supply chain goes to the middlemen and the large roasters Five large companies control the global coffee trade: • Neumann • Volcafé (both based in Germany) • Ecom, • Decotrade (trading arm of Sara Lee/Douwe Egberts) • and Taloca (owned by Philip Morris/Kraft), all based in Switzerland. Six companies control more than half the global retail market: • Nestlé – Nescafe, Nespresso, Ricoffy, • Kraft – Carte Noire, Jacobs, Gevalia, Kenco, Maxwell House, • Sara Lee – Douwe Egberts, Chat Noir, Cafe Continental, • J.M.Smucker – Folgers, Millstone, Dunkin Donuts, Kava, • Starbucks – house brands, • Tchibo – house brands
Posted on: Sun, 11 Aug 2013 14:40:37 +0000
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