Companies must engage in three key transitions in embracing social as a core part of their marketing strategy. This article address the second transition, moving from entertaining to collaborating with customers. While entertainment can make advertising less irritating, a collaboration strategy can result in an ongoing relationship with customers and even encourage customers to increase their loyalty and advocacy for a company and its products.read more
Posted on: Fri, 04 Apr 2014 20:00:16 +0000
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