Consumers’ current relationship with clothes is largely passive and at times even disappointing, which is apparent in respondents’ habit of shopping and purchasing clothing to experience satisfaction of their needs for leisure, identity, affection, and participation. They depended on material consumption to fulfill non-material needs: needs that require internal involvement to be effectively met. In fact, past the point of acquisition, clothing lost its appeal to respondents, and they believed the panacea for this disappointment and dissatisfaction was through shopping for and purchasing more clothing. When people rely on forms of satisfaction that do not meet their needs, they lapse into a perpetual state of unfulfilled desire, breeding addiction and insatiable cravings
Posted on: Mon, 03 Nov 2014 11:37:56 +0000
Trending Topics
Recently Viewed Topics
© 2015