Content Marketing: Surviving The Demands Flexibility In Content Marketing and Social Media Engagement I’m a juggler and I’ll bet you are too; ten balls in the air deftly spinning, one after the other, through my hands and up again to fall neatly and around and around we go. A sometimes magician as well; surprising solutions coming from the labyrinth of challenges, complex scheduling-jigsaw-puzzles, the too many pieces falling into place with just the right dash of finesse. What does it take? We have a lot on our plates as small business owners and solopreneurs. Content Marketing and the related social media demands are among the most insistent of tasks. The endless string of imperatives doesn’t seem to let up. Except, perhaps, for a brief moment here and there. The given in today’s business world, especially with an online presence and concerns about Google ranking, is that we have to be more focused and determined than ever. What if we could learn to more carefully discipline our priorities without becoming rigid? Not only do we have to effort harder to create content that will draw interest in the endless noise online, we have to effort correctly and strategically within a certain set of parameters. Contained in that effort, we need to be authentic and then gauge the amount of transparency we’re willing to subscribe to. We have to construct a way to demonstrate our trustworthiness (but never artificially) and engage in our social media relationships (that weve co-created from zero) with no end in sight to secure business for our business. We also need to be consistent throughout. Who could get through it without learning how to roll with the punches? We are in it for the long haul. We need patience and steadfastness. And we need flexibility. All of this and then on top of it there are people like me telling you that it’s really a beautiful thing. That the rewards are limitless, you’ll discover things you never dreamed of, that opportunity abounds and it... click-to-read-mo.re/p/6Z7u
Posted on: Thu, 08 May 2014 12:53:12 +0000
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