Content marketing - the challenges for PR professionals The increasing pressures on conventional marketing techniques are well documented. It will come as no surprise to many in marketing or PR that 99 per cent of marketing messages exposed to the average London commuter during their 45-minute journey to work have no impact, according to a recent study. At the same time traditional media’s stranglehold on audiences is waning, thanks in part to the growth of digital and social media, which provides marketers with a plethora of new and sometimes confusing techniques and channels to reach consumers. As companies accept that traditional methods of influence are failing to hit the mark and technology increasingly allows organisations to side-step traditional media, content marketing is becoming a major communications priority.
Posted on: Tue, 09 Jul 2013 14:37:50 +0000
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