Convergence Client Article of Interest: KATY PERRY ROARS AS THE NEWEST COVERGIRL Perry joins the COVERGIRL family prior to new album launch, PRISM, on October 22nd October 16, 2013 — HUNT VALLEY, MD — As a brand that’s all about strength, confidence and individuality, COVERGIRL believes in every woman’s right to reinvent, improvise, and seize the beautiful opportunities in life to make some noise! So it’s fitting that the new face of the beauty brand that comes ready to “roar” is none other than the fun-loving and fiercely talented music star Katy Perry. Bringing her passion, playfulness, and bold style sensibility to the COVERGIRL family of talents, Katy is partnering with the brand to delight beauty aficionados and music fans alike when her first cosmetics campaign debuts in the spring of 2014. On the verge of releasing her third album, PRISM, on October 22nd, Perry remains more committed than ever to making powerful pop music infused with her characteristic honesty, accessibility, and sense of humor. “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression for me, “said Perry. “I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.” “Katy is an amazingly talented singer, songwriter, and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL – someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.” Known for being innovative and irreverent in her style choices, Perry has rocked looks that have ranged from retro pinup to anime space princess to queen of the jungle, so it’s fitting that in her forthcoming campaign work with COVERGIRL, she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s Global Creative Director Pat McGrath. Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock their everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such pop culture icons as Sofia Vergara, Queen Latifah, P!nk, and Ellen DeGeneres, as well as rising stars Becky G, NERVO, and Janelle Monáe.
Posted on: Mon, 21 Oct 2013 17:02:37 +0000