Coscharis unveils the new BMW X4: Coscharis Motors Limited, the - TopicsExpress



          

Coscharis unveils the new BMW X4: Coscharis Motors Limited, the distributor of BMW models in Nigeria has unveiled the new BMW X4 at its Victoria Island office in Lagos, reports TAJUDEEN ADEBANJO Described by BMW as a “Sports Activity Coupe,” the X4 combines the elevated ride height and all-wheel-drive capability of a crossover with the striking sheetmetal of a coupe. Detractors claim that it’s a worst-of-both-worlds vehicle that marries the performance and efficiency-diluting weight of a SUV with the impracticality of a coupe. On the other hand, for supporters, the X4’s distinctive styling more than makes up for those drawbacks. And distinctive it most certainly is, with a sharply tapered roof, creased hood and upswept character lines. Only the front end, with headlights that flow into BMW’s signature kidney grille, betrays the X4’s close relationship to the more utilitarian X3. It’s a different story inside, at least as far as design is concerned, as everything one can see and touch in the X4 is essentially lifted straight from the X3. That’s hardly a bad thing, though, as it means there’s premium materials, an attractive dashboard and a comfortable driving position. Simple, effective and old-fashioned white-on-black analog gauges contrast with BMW’s latest iDrive infotainment system, which has evolved over the years into one of the most user-friendly interfaces for controlling entertainment, navigation and climate control functions. Redundant controls composed of conventional knobs and buttons provide an alternate means of accessing often-used features. No doubt, Nigerian lovers of the German machines, BMW, have something new to look up to as they prepare for the New Year. Coscharis Motors Limited, the representative of the brand in Nigeria, unveiled the new product in Lagos on Friday with the expectation that the new X4 would increase its share in the premium segment of the nation’s automobile market. According to the President/Chief Executive Officer, Coscharis Group, Mr Cosmas Maduka, the introduction of the car is expected to widen the BMW market share within Nigeria and globally. Maduka, who spoke through the General Manager for the BMW brand at Coscharis, Mr Sola Adigun, said the X4 had been equipped with adaptive light control, driving dynamics control with ECO PRO mode and twin power turbo inline four cylinders. “The new BMW X4,” he said “stands in the gap for both X5 and X6 and it provides a unique combination of sporty and elegant coupé design, excellent versatility, space and the hallmark BMW sheer driving experience. The BMW X4 is designed that is obviously spacious with an excellent functionality. “However, this does not adversely affect the car’s dynamic appearance. It is simply a car with intelligent innovations.” According to the Coscharis boss, the X4 (F26) is not just the best-selling manufactured in the compact executive class, but also the first car made in this segment to offer no less than four different body variants: Saloon, Touring, Coupe and Convertible.”The range increased with the advent and launch of the BMW 3 Series Gran Turismo late last year,” he stated. The BMW X4 is new for the 2015 model year, and it doubles down on the German automaker’s success with the X6 – its first foray into the hazy world of coupe-like crossovers. Assembly takes place at BMW’s United Staes facility in Greer, South Carolina, alongside the X3, the X5 and the X6. With its slicked-back roofline and choice performance upgrades, the X4 is targeted at drivers who might shop for a Porsche Macan or a Range Rover Evoque, possibly even a Lincoln MKC. The General Manager, Marketing and Corporate Services, Coscharis Group, Mr Abiona Babarinde, said the introduction of the new car at this period was deliberate as it was meant to coincide with the end of the year. “This is the time when many people change their wardrobes and decide the type of clothes, shoes and other accessories they want to buy as they prepare to celebrate the Christmas and the New Year. That decision also includes the automobiles,” he said. He said the company was not deterred in the launch of the new vehicle by the economic crunch in the country following the recently rolled out austerity measures by the Federal Government in reaction to the falling global prices of crude oil. Babarinde said, “It is an emotional car; and notwithstanding the price and the economic situation in the country, people who are attached to beautiful automobiles will always ask for the BMW,” he said. Interior Its elevated seat position offers a perfect view of the exclusive, clearly designed interior. It has a standard-feature sport leather steering wheel and a sporty-shaped gear selector lever that convey a dynamic impression. The new car, according to its manufacturer, has unique surround sound and an outstanding sensation of space, adding the ambience in the BMW X4 satisfies even the highest demands. “Depending on your personal taste, you can add extra touches with top-quality wood trims or a cool metallic look,” it states. The elevated seat position in the BMW X4 offers a perfect view of the exclusive, clearly designed interior. The standard-feature sport leather steering wheel and the sporty-shaped gear selector lever convey a dynamic impression in an instant. Exterior The car has an independent self-image and this is evident as soon as people set eyes on it. BMW says its striking front is characterised by a solid stance, a powerful kidney grille and large air inlets. It also has integrated double-round headlights with a full led technology as an option. Its sporty bumpers, muscular wheel arches and broad shoulder line further show the X genes of the sports activity coupé. From the side, the dynamic contours of the coupé roof line and the characteristic two-part crease line are evident. At the rear, the powerfully sculptured bumpers and led lights round off the vehicle’s proportions. Engine performance It comes with 3.0-litre TwinPower Turbo six-cylinder petrol engine with 225 kW (306 hp). This produces a maximum torque of 400 Nm. The intelligent innovations package comprising TwinScroll turbocharger with valvetronic, double-vanos and high precision injection not only enables the BMW X4 xDrive35i to unleash its power, but is also responsible for its efficiency. The X4 is equipped with innovative and easy to operate features. For instance, its Comfort Access system makes it possible to open the vehicle doors and start the engine without having to use the car key. The key, which may be in one’s trouser pocket or in a briefcase, is automatically recognised upon approaching the car. Once the door has been automatically unlocked, the driver can get in and start the engine by pressing the Start/Stop button. The Comfort Access system also includes the Smart Opener function. An integrated sensor detects a short, directed wave of the foot below the rear bumper and the tailgate opens and closes automatically without being touched. The Comfort Access system relies on key authentication to ensure security. The standard-feature sport leather steering wheel and the sporty-shaped gear selector lever convey a dynamic impression in an instant. Original link Read More goo.gl/sbMfbF (y) ✍comment ☏share
Posted on: Sun, 28 Dec 2014 23:14:57 +0000

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