Cross-device, multi-device, and multi-tasking habits are now deeply ingrained among all users, as consumers now have access to infinitely more content options across a spectrum of channels, devices, formats, and topics. Consumers get content on demand, as and where they want it and in the time frame that works for them. Weve digitized everything from the thermometers in our homes to the smart devices we carry or wear and the cars we drive. As weve made these changes, we come to expect immediate, often gamified, electronic feedback as cultural norms are pushing us to score more activities and results.
Posted on: Thu, 30 Oct 2014 10:43:16 +0000
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