Dear Danoners, Two months ago, Activia kicked off the 1st global campaign of the Dairy Division with our new ambassador Shakira. We launched new TV campaigns in more than 30 countries and 20 days ago our 1st ever branded Music Video to raise awareness on Activia & Shakira’s support of the United Nations World Food Programme. Today, at the start of the World Cup, we already have amazing and unprecedented results: 100,000,000 views, making us one of the most viewed online branded video ever! We wanted to share the good news of what we can achieve as a company, but also tell you that with your help we can reach even higher! Join us now and support the cause by spreading the word! Here are two things you can share on social media: - Shakira’s La La La (Brazil 2014) video: bit.ly/1pn9QdO (just copy and paste the link) - The attached landmark celebration picture (save it first on your hard disk) (See attached file: 100 Million Activia Celebration Picture.jpg) Best regards, Bernard Hours & Thomas Kunz
Posted on: Fri, 13 Jun 2014 16:42:37 +0000
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