Dear Stakeholder The Rustenburg Local Municipality is in the - TopicsExpress

Dear Stakeholder The Rustenburg Local Municipality is in the process of redefining the image of Rustenburg by leveraging its competitive and comparative advantages and strengthening the alignment between the city brand and its vision of being “a World Class city where all communities enjoy a high quality of life” – thus ultimately resulting in greater economic and social contribution to the country. In preparation for the launch of the repositioned Rustenburg city brand early in 2014, we are conducting research amongst a sample of key RLM internal and external stakeholders. This is with the view to developing a distinct Rustenburg City brand identity design which involves the participation and input of a wide range of stakeholder groups. The appointed service provider (following an open ender process) is the Brand Leadership Group who may be contacting you to take part in research which may include an in-depth interview, attending a focus group session or answering a questionnaire either online, with a researcher or through a self-complete form. You are therefore requested to participate in the brand research as we value your experience, insight and thinking in developing the Rustenburg City Brand. We ask for support in this vital process, and to make yourself available to meet and engage with our team on the initial brand research. Please note that due to tight deadlines, your urgent consideration in this regard will be sincerely appreciated. Please also be sure to disclose any relevant information which you believe and know will enhance the total output and value of the project.