Definately worth a watch! Sainsburys has unveiled a poignant new advertising campaign featuring an account of the 1914 First World War Christmas truce to screens in millions of homes. Called Christmas is for Sharing the full length 3 minutes 20 seconds TV ad aired for the first time last night, Wednesday 12 November, in the Coronation Street advertisement break to help raise funds and awareness of the Legions work supporting Service men and women. In the ad, the story is told from the perspective of a young British soldier who dares to venture from his trench in to No Mans Land to greet his rivals and initiate a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket. The campaign is the latest expression of Sainsburys 20 year relationship with the Legion. Sainsburys is one of the biggest supporters of the Legion and has waited until after Armistice Day to launch its annual Christmas campaign so that stores can remain focused on raising funds for the Poppy Appeal. In 2013 alone, Sainsburys raised around £4.5m for the charity through colleague, supplier and customer fundraising and an exclusive range of poppy products. youtube/watch?v=NWF2JBb1bvM
Posted on: Thu, 13 Nov 2014 14:07:38 +0000