Deloitte, Most business leaders understand that pricing is a - TopicsExpress

Deloitte, Most business leaders understand that pricing is a powerful lever they can use to gain a competitive edge. One study has shown that 90 percent of pricing investment meets or exceeds return on investment (ROI) expectations.i Put another way: for any dollar invested in performance improvement, the most significant return comes when it is invested in pricing. Why then do so few organizations use pricing to its fullest advantage today? For starters, pricing and profitability management can be extremely complex and risky. Do it right and you’ll reap the rewards. But do it wrong and the bottom can fall out. And many companies simply don’t have the internal capabilities and the information they need to get the job done effectively. youtube/watch?v=uTYUyFETSNc

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