Design firm Benoy recently celebrated the opening of South Korea’s largest shopping centre, LOTTE World Mall, in Seoul. Benoy was the interior architect for the retail scheme and façade concept designer for the adjoining Avenuel department store, the third largest duty free store in the world. “LOTTE World Mall is the most significant development undertaken by Benoy in South Korea,” explained senior associate director Eduardo Gonzalez. “We approached the scheme not only as a major shopping destination for the country, but as a tourist attraction for Asia.” Benoy’s interior design has captured the significance of the development, introducing innovative and interactive features not yet seen on the same scale in the country. Sculptural GRG ceilings, illuminated timber walls, prominent motif lighting and pocket outdoor gardens have added to the profile of the development as a modern city landmark. Given the scale of LOTTE World Mall, the design of the public areas, the areas where people naturally converge, was critical. We featured a number of design elements to ensure that these spaces were memorable and unique. For instance, the main atrium is dressed in a distinctive material, allowing us to create a geometry which wouldve been hard to achieve using traditional methods, said divisional director Rufus Turnbull. For more information, visit: benoy/press/asia-landmark-lotte-world-mall-opens-seoul
Posted on: Sat, 08 Nov 2014 12:00:00 +0000
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