Digicult Books Institute of Network Cultures N°13: The Dark Side of Google, Ippolita First published in Italian, back to 2007, this is the English edition of the book, revised and updated, August 2013 (goo.gl/9JgzFP). Google shows mastery in taking advantage of our need for simplicity. We sit in front of a colossus, an incredibly pervasive system of managing knowledge, comprising aggressive marketing and shrewd management of its own image, and the propagation of highly configurable interfaces that are still implacably recognizable. Of course, Digicult was there at that time, with Maria Molinari: goo.gl/fcfZOy
Posted on: Fri, 18 Oct 2013 10:35:13 +0000
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