Digital Marketing PART 4- Pay-Per-Click Advertising (Google AdWords) If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy.However, after working for months to secure a top spot on a search engine results page and losing the click to the PPC team’s ad they wrote and targeted in under an hour, SEOs can feel like the straight-laced athletes losing the race to the herculean competitor that we know is doping. Hence, here comes the difference between Pay per click and Search Engine Optimisation. As compared to SEO, PPC offers you full control. You can decide how many people you want to visit your website. The larger your budget, the more traffic you will be able to drive to your website. And if your website has your customer’s needs and behaviours taken to consideration, the return on investment will be reflected immediately. You see, all is fair in love and marketing! https://youtube/watch?v=oxRr1JVL12E
Posted on: Mon, 22 Dec 2014 11:30:00 +0000