Digital coupons ‘close the deal’ for 80 percent of consumers - TopicsExpress

Digital coupons ‘close the deal’ for 80 percent of consumers ift.tt/1zYt9N5 In a study conducted by Forrester Consulting on behalf of RetailMeNot, the majority of consumers said digital coupons were more likely to influence their purchase decision than any other type of promotion. Note that coupons are way more influential than sales. That’s crazy. Maybe that’s because people view sales as a discount on items the […]

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