Do you send regular emails/mailshots to your customers? If so, have you ever considered sending them a text? Do you know what the open rate for a text message is? Would you be shocked to find out that SMS open rates exceed 99%? According to a report commissioned by SinglePoint, it was found that text message open rates exceed 99%, and even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. When you compare the open rates of text messages to email marketing open rates for a business such as a restaurant (33% open rates), you’re looking at nearly 3X the amount of your customers opening your text messages over your emails. If that’s not a good reason to start an SMS marketing campaign, I don’t know what is! textplode
Posted on: Tue, 29 Apr 2014 07:50:56 +0000
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