Dont miss the excerpt from Steve Rappaports forthcoming book, The - TopicsExpress



          

Dont miss the excerpt from Steve Rappaports forthcoming book, The Digital Metrics Field Guide—The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email -- in the March issue of the JAR. The excerpt features six lessons from this digital experts extensive exploration and essays from four prominent thought leaders: Nielsen’s Megan Clarken, Max Kilger of Experian Marketing Services, GfK’s Florian Kahlert, and comScores Gian Fulgoni.
Posted on: Wed, 12 Mar 2014 20:24:34 +0000

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