Dream Tip For Monday: "Digital Download, Print, Or Both? Consider YOUR Options." Downloadable as a primary choice is a wise choice when: -Your market is primarily technologically based, regardless of age. -You have a decision maker who wants to see it immediately. -You want to "test the waters" for your content, format, and audience(s). Print is the way to go when: -Your market responds best to holding something in their hand. -Your decision maker wants to add something "value-added" to a physical product. -You want to stand out and be remembered as the printed booklet keeps resurfacing. Having both digital download and print makes sense when: -You want to increase the likelihood of a sale by having both formats available. -You have a varied needs and wants within a specific market. -You can reach multiple audiences with different requirements with the same content. While there is no single right answer for any particular business, one format can work better for you now and provide opportunities you never considered for your tips booklet as you move forward. At the very least, having options simply makes sense from a business perspective so you are ready to respond. -Paulette Ensign We hope you have a Magical Monday today! The 2 Dream Productions Team
Posted on: Mon, 07 Oct 2013 09:10:00 +0000
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