ENGLISH: To build on our efforts to improve the state of preparedness in America, FEMA, in partnership with the Ad Council, has released powerful and emotional new Public Service Announcements (PSAs) that illustrate the harsh reality of what can happen when a family communication plan isnt in place before a disaster or emergency strikes. Created pro bono by New York-based ad agency Deutsch, a new series of ads depict the aftermath of a disaster and show two families; one set of parents who have safely arrived to a shelter with all of their children, and one set of parents who are frantically searching for theirs. Through these PSAs, families are faced with what can happen when you dont have an emergency plan in place before a disaster or emergency strikes. To further encourage Americans to take action, National Preparedness Month will also culminate with Americas PrepareAthon! a national grassroots day of action. On September 30, people in all 50 states will come together to take actions around the hazards their communities could face with drills, conversations, and exercises in their schools, workplaces, houses of worship and organizations. We hope more Americans will consider joining us for this national day of action, National PrepareAthon! Day. To learn more you can go to Ready.gov/Prepare. While we cant prevent all disasters, its important we all do what we can to prepare for them--and creating a family communications plan and registering for an Americas PrepareAthon! event are great places to start. https://youtube/watch?v=DD3PmZQb2ts
Posted on: Tue, 23 Sep 2014 15:49:37 +0000
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