EVENT MANAGEMENT COURSE – CLASS PLAN 4 A. Reading Resources Compulsory 1. GDC Toolkit: Chapter 3 and 8 (pages 6-7, 16 -17) 2. Event Scotland Guide: Chapter 4, 5, 11 (pages 41- 80,159 -198) 3. Money Expo Budgeting 4. FDH Exhibition Media and Promotion Plan Optional (Library Reserved Section) 1. Event Management (Butterworth Heinemen): Chapter 6,7,8 (pages 113-189) 2. Successful Event Management (Continuum): Chapter 7 and 9 (pages 118 -138, 170-192) B. House-keeping 1. Class projects: • Individual: Do you want Event Management as Career? Yes or No – why? • Group: Gala Dinner – Event Concept, Month Preparation Plan, Expense Budget. C. Lecture 1. Costing, pricing and budgeting • Event Mark-up: one-off supplies and services, consumer supplies • Package Approach: strategy against competition • Budgeting: Sustainability and sensitivity - dynamic approach for financial implementation • Cash flow projection: profitability versus liquidity 2. Event marketing, advertising and media management • Target definition: primary and secondary • Marketing strategy: advertising options, direct marketing, public relations acitivities • Media and promotional plan 3. Fund-raising and sponsorships • Sponsor profile • Sponsorship strategy: budgetary and valuation, event sponsorship and individual branding • Barter sponsorship EVENT MANAGEMENT COURSE – CLASS PLAN 5 A. Reading Resources Compulsory 1. GDC Toolkit: Chapter 5-7 (pages 11-16) 2. Event Scotland Guide: Chapter 7, 9 (pages 89-102, 130-139) Optional (Library Reserved Section) 3. Event Management (Butterworth Heinemen): Chapter 9 (pages 190-214) 4. Successful Event Management (Continuum): Chapter 10 (pages 195-223) B. Lecture 1. Legal and regulation compliance 2. Public safety and risk management 3. Information technology • Guest Speaker: “How Does a Virtual Conference Works” by Abhisek Dahal
Posted on: Mon, 15 Jul 2013 19:34:52 +0000
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