EXCERPT: "Veteran broadcaster Dave Burke spent the last year immersed in studying ObamaCare’s impact on various stakeholders, and draws a road map to what shapes up as a major, long-term advertising revenue stream. AP estimates that $684 million will be spent on the initial activation period; and Burke reckons that 2014-2015 and beyond will be even bigger than 2013-2014: “I believe that this category, all-in, could be the biggest category on your stations.”
Posted on: Wed, 25 Sep 2013 23:34:50 +0000
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