End of Year Giving starts.....Now. Successful non-profits are beginning their end of year planning currently. Coordinate and integrate your mail appeals with on-line appeals (email, social media, website) for maximum impact. Focus your appeal on the donor and not on you or your ministry...whats in it for the donor to contribute to your ministry? An appeal with one personal story of someone changed through your ministry in collaboration with sharing the results and impact of your ministry -- appeals to both those who give from their heart and those who give from their heads.
Posted on: Mon, 13 Oct 2014 01:26:32 +0000
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