Este ano a Nike comemora os 25 anos de “Just Do It” com o - TopicsExpress

Este ano a Nike comemora os 25 anos de “Just Do It” com o mesmo tom com o qual começou: colocando pessoas comuns, não-atletas, perto de desportistas profissionais. A nova campanha, intitulada “Possibilities”, incentiva os consumidores a testarem seus limites, com desafios que serão propostos através das ferramentas digitais da Nike, trabalhando a tag #justdoit na plataforma Nike+. O vídeo abaixo, dirigido por Nicolai Fuglsig, tem narração do actor Bradley Cooper (Trilogia “Hangover”) e conta com a participação de LeBron James, Serena Williams, Gerard Pique, Andre Ward, e também do actor Chris Pine (“Star Trek” do J.J. Abrams). A música é “Future Starts Slow” do The Kills.

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