Exploring science in the art of music All of us from time to time have experienced changes in emotion when we listen to a particular piece of music. Certain tunes create a sense of tranquility, others give us goose bumps or trigger an adrenaline rush within us. This raises a fundamental question Can music influence emotions which in turn drives behaviour? A simple answer to this question is that it does. Music can not only trigger emotions, but it can also convey an emotion. Various aspects within music like tempo, rhythm etc when used in varying degrees represents a certain emotion. Emotions that are triggered are largely based on an individuals frame of reference. However studies have shown that for a majority of tunes the target population was unanimous about the emotion that the tune conveyed. Studies and our personal experiences have also shown that we as human beings are influenced by music early on in life. This is evident in the manner in which infants react to music. Behavioral psychologists have also discovered with a fair degree of certainty that our thoughts and emotions shape our behavior. We could summarize this argument with a simple diagram: MUSIC ----->EMOTIONS ----->BEHAVIOUR Well, if you are still trying to connect the dots, then let us help you out for a moment. You can use music as a tool to influence customer behavior. This applies to both Internal (read employees) and External customers. Every customer that walks into a store or into a restaurant ; each and every employee at a workplace, even a person who is working out in a gym are all feeling a certain way at a certain point of time. Music is a common factor that can contribute towards enhancing your customers mood. By playing the right kind of music you can influence customer behaviour in more ways than you can imagine. For example with right music, customers may want to hang around at your store for a longer time. The longer they are in your store the better are your chances that they will indulge in impulsive buying. People dining at a restaurant or spending time at a pub are likely to stay longer and order more. Music can indirectly have a positive impact on your employee productivity due to mood upliftment. Music used in conjunction with promotional messages related to latest offers etc. can create hooks that will entice your customers to execute their buying decision. By using your own branding, you can reinforce your brand recall in the minds of your clientele. Brown Ide Mediaworx with our expertise in music can help you to connect with your customers. We start out by understanding your business and unique needs. These inputs are then translated into tailor made solutions.This ensures that you - our customer - get the right kind of music for the right kind of business location thereby filling the atmosphere with a hear good factor! So what are you waiting for? Contact us as soon as you can. Itll be our pleasure to assist you.
Posted on: Mon, 21 Oct 2013 10:50:00 +0000
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