FACTS ABOUT INDIAN MEDIA IN FIGURES AND NUMBERS 1. India will emerge as the world’s sixth-largest newspaper market by 2017. 2. It will be only newspaper market to grow at a double-digit C.A.G.R. [Compounded Annual Growth Rate] of 10% . 3. Print media has a combined market penetration of a ball park of 14% .... 4. The Indian broadcasting sector had grown from one channel in 1991 to 795 odd channels. 5. There are 15.4 crore TV households in India. 6. The news and current affairs genre makes up only 7% of the total television viewership. 7. The remaining 93% of this universe is occupied by general entrainment channels despite there being 395 odd news and current affairs channels. 8. NEW AGE MEDIA. India has 86.7 CRORE MOBILE PHONES, 12.4 CRORE INTERNET USERS AND EXPECTED TO GROW TO 37 CRORES BY 2017, 8 CRORE PEOPLE ON FACEBOOK, 1.8 CRORE’S ON TWITTER 9. As per an estimate, about 14 million Indians go to the movies every day. As per another report, the film industry is valued at 112.4 billion INR [$1.741 billion], and is estimated to grow to about 193.3 billion INR [$2.994 billion] by 2017, a compound annual growth rate (C.A.G.R.) of about 11.5%.
Posted on: Sat, 24 Aug 2013 22:56:47 +0000
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