FIVE TECHNOLOGY TRENDS SHAKING UP AUSTRALIAN COMMERCE: 1. Smartphone/Tablet Explosion - Browsing on smartphones and tablets expected to overtake desktops and laptops the for first time this year. 2. Augmented Reality – Where digital meets the physical world. Examples include Google glasses that provide real time information on what you are seeing or 3D modelling of your dimensions to try on digital clothing for size and look before you buy it. 3. Interactive and Personalised Advertising/Marketing – Using historic data such as search and purchasing history to tailor and personalise advertising to consumers. 4.Online Shopping Shipping – Ending the Achilles heel of online shopping by providing 24/7 access to goods purchased online through ‘collection lockers’ 5. Digital Identities – Emergence of a single sign-on technology to access secure areas and confirm identity, ending the need for multiple usernames and passwords.
Posted on: Wed, 05 Jun 2013 06:53:14 +0000
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