Facebook in 2015: Drones, messaging and virtual reality, oh my! As Facebook has matured into a social media platform unrivaled in size and reach in recent years, the persistent question hanging over the company in 2014 has been: whats next? Messaging Earlier this year, Facebook recovered from its stinging rebuke from Snapchat by snapping up the messaging app WhatsApp for $16 billion in February. The app, which currently claims to have 600 million active monthly users, added a significant amount of heft to the companys already massive billion-user base. Nevertheless, the acquisition hasnt appeared to put a dent in Snapchats popularity. Virtual reality When Facebook acquired virtual reality headset makers Oculus Rift for $2 billion, the move shocked may industry observers who had previously viewed the Kickstarter-launched device as a mere curiosity, with no firm mainstream market potential. Facebooks $2 billion bet changed all that, essentially legitimizing the virtual reality space for many, despite the fact that the vast majority of the public has never even tried any kind of virtual reality system. Drones for Internet access If Facebook observers thought the Oculus acquisition was an odd bet on the future of mainstream computing, they were likely even more surprised when the company acquired UK solar-powered drone maker Ascenta. #facebook #drones #oculus #virtualreality
Posted on: Fri, 02 Jan 2015 02:49:00 +0000
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