Facebook ist längst nicht mehr der Schnatterkanal für Teenager. Facebook ist das erste digitale globale Medienunternehmen, das auch den Journalismus nachhaltig verändert hat. Am Dienstag hat Marc Zuckerberg seine Visionen für die nöchsten 10 Jahre präsentiert - mit Big Data als Grundlage der Informationskultur: In summary, he wants to have multiple Facebook products — WhatsApp, Messenger, Search, Video, NewsFeed, Oculus, and Instagram — each connect 1 billion users. Once those have reached mass scale, then he’ll start to aggressively monetize them. He also wants to improve the advertising experience for brands, particularly on mobile. Facebook will be investing in ways to better target and measure campaigns through data. It wants to help brands measure online to offline sales conversions. Currently, advertisers spend only about 11% of their budgets on mobile, according to Facebook COO Sheryl Sandberg, because the right tools aren’t in place. Finally, Facebook wants to build the next major computing platform, which Zuckerberg believes could be augmented reality and Oculus. He also wants to bring the internet to more people through Internet.org.
Posted on: Thu, 27 Nov 2014 06:58:10 +0000
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