Fendi has teamed with singer Rihanna, actresses Sarah Jessica Parker and #RachelFeinstein. Model Jourdan Dunn and author Leandra Medine on a new charity project that will mark the official inauguration of the brand’s newest flagship on Madison Avenue in New York. Fendi has asked the five women to personalize their own 3Baguette handbag — a style launched at the end of last year that reinterprets the Fendi accessory with a more structured shape and the FF logo becoming a lock rather than simply a decorative element. SJP, Rihanna and Feinstein have also designed micro-baguette models. The bags will be unveiled at a cocktail party at the new store on Feb. 13 hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari. The bags will be on display at the New York unit from Feb. 13 to March 13 and available for purchase at the same time through a dedicated online auction site, launch3baguetteauction.fendi, which Fendi is launching at the end of this month. Proceeds will be channeled to charitable organizations selected by each woman. Rihanna proceeds will benefit The Clara Lionel Foundation, which she founded in 2012 in honor of her grandparents, and which works to improve the quality of life for communities globally in the areas of health, education, arts and culture.-Women’s Wear Daily
Posted on: Sat, 17 Jan 2015 16:58:46 +0000
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