Filipino PR Box recognizes the fast growing Filipino market in North America. Major global brands have focused their marketing efforts, and even came up with products that catered to the Pinoy market in 2013. Why is that? Find out when you read FPBs press release below. ****************** PR submission website for the Filipino North American market launched by FPB Digital Ink Group has recently launched Filipino PR Box, a press release submission site for the Filipino North American market at filipinoprbox/ recognizing that Filipinos in America are a fast growing market. Statistics Canada has reported that the Philippines has become the number one source of new immigrants since 2006 surpassing China and India. The 2011 National Household Survey showed that there were 454,340 Filipino immigrants for the year and 292,505 had Canadian citizenship. It further said that 15,000 held both Canadian and Filipino passports and 46,615 were listed as non-permanent residents living in Canada as students, refugees, Temporary Foreign Workers or as Live-in Caregivers. The Filipino population is concentrated in Ontario at 50.4 percent, followed by British Columbia at 21.2 percent, Alberta at 11.1 percent, Manitoba at 9.7 percent and Quebec at 6 percent, the report stated. Meanwhile, the 2010 United States census on major racial and ethnic groups showed that Filipinos are now the second largest Asian group in the country. A total of 3.4 million Americans have identified themselves as Filipino, alone or in combination with another race. With more than 4 million in population, Chinese Americans are the largest Asian group and third are the Indians at 3.2 million. The Migration Information Source also reported that Filipinos are the largest Asian group in Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, New Mexico, Washington, Wyoming and South Dakota. These statistics indicate that Filipinos in North America are a robust market for any consumer brand. In the past year, Canada has witnessed major global brands that focused their marketing efforts on the Filipino market. This same observation extends to local Canadian businesses that have shifted their efforts to this ethnic market. A report of multicultural marketing company Ameredia on its website confirms this vigorous market stating that Filipinos in the US have an annual buying power of $15 billion with an annual median income of $46,698. The report added that 62 percent of these households have annual income over $35,000. FPB intends to help brands gain inroads to the Filipino North American market through its services that include press release submission, writing services and distribution. As a Search Engine Optimized (SEO) website, FPB leverages both search and social sharing strategies to help brands engage with their target markets. FPB outlines the following benefits to brands that will utilize its services: possible publication of company PRs in the media or Filipino blogs depending on the news value of their copies; backlinks to their company websites; increase their brand awareness; establish their expertise; more customers; engagement through social sharing; and cost-efficiency. FPB is a division of Digital Ink Group, a registered web content development and press relations services company in Toronto. To join FPB or to simply to gain more information about its services please visit filipinoprbox/. For inquiries please call Odette Montelibano at 416-743-9610 or send her an e-mail at info@filipinoprbox.#
Posted on: Sat, 18 Jan 2014 03:48:31 +0000
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