Five Steps for Social Media Success Like it or not Social Media is changing the way we do business and has become an essential element of any online marketing strategy. A company that is able to take advantage of the Social Media opportunity stands to benefit by increasing its access and influence with customers. So if improved branding, generating leads, developing good will and providing excellent customer service is important to you, then the following 5 essential steps could prove invaluable to you in making Social Media work for your business. 1. Start with a Plan Identifying your objectives and how you will measure them will enable you to put the pieces in place to achieve long term success giving a clear focus to the quality of your social media content. 2. Establish Your Company Persona Whether it’s friendly, professional, funny or knowledgeable, adopting a style that will appeal to your target audience will make sure your company voice remains consistent. 3. Plan Your Comment Strategy Preparing guidelines to determine what your team can and cannot say, including how to handle negative comments, will prevent potentially embarrassing or sensitive content from being published. DO DON’T Be friendly Argue Share Be boring Be helpful Be trivial Be professional Confront Be generous Name call Compliment Say too much Take part Criticise 4. Plan Your Content Schedule Now you’re ready to join the Social Media conversation, take time to plan content that will appeal to your clients / customers. Combined with a content schedule, this will enable you to post content at the most responsive times of the day. 5. Measure, Tweak and Improve Review your campaign objectives at regular intervals and if necessary, adapt your approach to improve engagement. In conclusion, Social Media Marketing gives companies an excellent opportunity to develop good will and enhance their online reputation. Conversely, failing to enhance...
Posted on: Tue, 15 Oct 2013 08:31:28 +0000
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