Football viewership in India is growing at a steady pace of 20-30%. The data also shows that in 2013 alone 155 million Indians watched football matches on various channels, which is only second to the top game -- cricket, which is watched by 209 million Indians. According to TAM data shared by Sony Six, in 2010, 62.7 million Indians tuned in for the FIFA World Cup. This year we are expecting the viewership to cross 100 million and it will be at least 50% of the IPL (Indian Premier League), said Gupta. IPL 2014 received viewership of over 185 million and the 2012 World Cup T20 raked in a viewership of nearly 120 million in India.
Posted on: Fri, 06 Jun 2014 02:12:44 +0000
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