‘For cash-stuck TV, Modi is cost-effective TRP’ 11 April 2013 Shailaja Bajpai in the Indian Express: “If it’s Saturday, it must be Narendra Modi. If it’s Sunday, it must be Modi. If it’s Monday, it must be Modi and even if it’s Tuesday, it must be Modi. You get the general drift? “Every day is Modi-day on television news. One morning, they telecast his speech live from Ahmedabad, then it’s Delhi, followed by Kolkata. Boy, does the chief minister of Gujarat get around. Looks like he’s on a Bharat darshan and TV news is on Modi darshan. “The media is, quite literally, the medium for his message…. “It suits the media to promote Modi, and not only because he’s the front-runner in BJP’s prime ministerial race. At a time when advertising is becoming a serious concern for many news channels and TRAI is trying to restrict advertising to 12-minutes per hour on TV, they need to keep costs down. “And like every other malaise that afflicts the country, Modi seems to offer a cure: he’s charismatic but contentious and therefore generates conflict and strong reactions — ideal for TV. He offers high viewership at low cost for cash-strapped TV news.”
Posted on: Sat, 20 Jul 2013 09:27:44 +0000
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