For many years (like ~20) I have been dreaming of what happens when talking to humans via videophone is built into systems. Of course in Amazons world - its an eCommerce system - but theres no reason that other systems cant have built-in Video Help. Amazons is called MayDay. Totally awesome and Im perplexed why our industry has focused on this incredible feature... Meanwhile heres an excerpt from Bezos shareholder email - about MayDay. Amazon added a Mayday button for its Kindle tablet. The Mayday button lets users call a human to get help using the product. Some fun facts about Mayday usage from Bezos: Mayday Tech Advisors have received 35 marriage proposals from customers. 475 customers have asked to talk to Amy, our Mayday television personality. 109 Maydays have been customers asking for assistance with ordering a pizza. By a slim margin, Pizza Hut wins customer preference over Domino’s. There are 44 instances where the Mayday Tech Advisor has sung Happy Birthday to the customer. Mayday Tech Advisors have been serenaded by customers 648 times. And 3 customers have asked for a bedtime story. Pretty cool. Read more: businessinsider/jeff-bezos-shareholder-letter-2014-4#ixzz2ybPFUAH7
Posted on: Fri, 11 Apr 2014 18:08:40 +0000
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