Fox rebrands and expands Eredivisie Live June 26, 2013 16.58 Europe/London By Robert Briel Fox International Channels has announced the rebrand of Eredivisie Live to FOX Sports Eredivisie and the launch of Fox Sports in the Netherlands. The switch to Fox Sports Eredivisie goes live on August 1, 2013, followed by the launch of Fox Sports on August 17. The newly named Fox Sports Eredivisie will remain the home of Dutch national soccer leagues, and will launch the 2013 Eredivisie season on Friday August 2 with a match between Ajax and Roda JC Kerkrade. Its new sister network, Fox Sports, will become the Dutch destination of top international soccer, including the Barclays Premier League, Serie A, the FA Cup, the League Cup, Coppa Italia, DFB Pokal and the UEFA Europa League. The Fox Sports Eredivisie three-channel multiplex will continue being the national broadcaster of live Dutch matches from the Eredivisie and Jupiler League, cup soccer from the KNVB and Dutch teams in the UEFA Europa League. In addition to the hundreds of live games, the channel’s current slate of signature news, recaps, Club TV and sports talk shows will remain and be helmed by their existing presenters Jan Joost van Gangelen, Kees Jansma and Toine van Peperstraten. Both FOX Sports Eredivisie and FOX Sports will be managed by Eredivisie Media & Marketing (EMM), an FIC majority-owned joint venture between FIC, the 18 Eredivisie teams, KNVB and Endemol. EMM is governed by a team of managing directors, including Alex Tielbeke, Frank Rutten and Raymond van der Vliet. The group is currently negotiating transmission of Fox Sports Eredivisie and Fox Sports.
Posted on: Thu, 27 Jun 2013 10:39:49 +0000
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