Free Yourself in Lapu-Lapu Lapu Lapu City The Historic Resort City A brand identity that will make Lapu- Lapu City to be the fastest growing destination in South East Asia. Why? City branding engages the interaction between the city itself, its residents and visitors as it tells the story and bring people into the story. In the process, the brand can contribute to the growth of tourist arrivals shaping their experiences in the city and to make them return to the city. Then, it will encourage new investments that can generate employment to its residents. Now, the brand will help to attract more people, to improve chances in their career, renew the pride in Lapu- Lapu City and to enjoy even more as well. The aim is to communicate and build a strong and meaningful identity that accurately encapsulates the unique attributes, values and personality of Lapu- Lapu City. Great cities in the world are always known more than their name or made famous by any other names. The reason is people tend to associate their experience in identifying places than remembering the names. These were the conventions of the new world when it was trying to discover new dimensions of the earth in search for lucrative spices or extension of the sphere of their influence. As always, the other names that these cities are known for, create a mental picture, a visual representation whether in metaphor or what describes best of the place that anybody who hear it creates his own visualization without boundaries to the limits of one’s imagination. (Sin City – Las Vegas, The Big Apple – New York, A state within a state – Vatican, Malaysia, Truly Asia!) By creating such an individual limitless imagery through one’s imagination, a spark of curiosity process begins in every individual or to a target market. The process will eventually lure them to experience the visual representation they have. To see, discover and experience a new world. This is the same process that lured Ferdinand Magellan to the shores of Opong (old name of Opon or Mactan Island ) where he met his fate in the hands of Makatang (Lapu-lapu’s nickname better known now as Mactan) . Who? This is organized and will be implemented by the mayor’s office of Lapu- Lapu City. However, in constructing and maintaining a successful city brand, it is fundamental to involve the external stakeholders of the city. When? July 25, 2014 Where? •Lapu- Lapu City An Island City with 3 export processing zones, connected from Cebu by 2 big Bridges, rich with urban Reefs and where the first Filipino Hero was hailed. Lapu- Lapu City is the gateway of the Visayas. A haven for relaxation and outdoor fun and home of the best resorts in the country. source : Lapu-Lapu City Tourism Office https://youtube/watch?v=_TBF8_nDsw0
Posted on: Wed, 03 Dec 2014 01:59:04 +0000
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