From Get Up...It was just revelead that Education Minister Pyne - TopicsExpress



          

From Get Up...It was just revelead that Education Minister Pyne spent $8 million in taxpayer money for his ad campaign to sell his controversial higher education package. That includes $560,000 on focus groups and market research (with a plan this bad, you need to spend a lot to find a way to sell it). What we have is an edgy parody ad (using the same style of animation) and hundreds of thousands of GetUp members with the power to reach millions of Australians on social media. And the power of parody means that once people see our ad once, theyll think of it every time they see Minister Pynes taxpayer funded media blitz. Thats using the power of the Governments $8 million spend against them in a true media jiu jitsu move. Share thier new ad with your friends now. https://youtube/watch?feature=player_embedded&v=qj-4enPsct8
Posted on: Thu, 15 Jan 2015 06:29:13 +0000

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