From Rank to Revenue: Qualitative & Quantitative Earned Media As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but the consumer – and the digital and marketing mindset – has shifted. The fragmentation of SERP results and convergence of search, social, and content marketing means marketers must become adaptive to new ways of measuring SEO and earned media performance. Privacy and personalization have further fueled change. While search rankings still matter in relation to driving traffic to your website, it is essential to shift focus from not just rank but also to revenue in order to adapt to new CMO imperatives – rank and revenue. Read More: searchenginewatch/article/2287607/From-Rank-to-Revenue-Qualitative-Quantitative-Earned-Media
Posted on: Mon, 19 Aug 2013 17:39:56 +0000